# Design your CRM Sales Pipeline

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## What stages do your deals pass through?

- Does your business deal with unqualified _prospects_, sometimes called suspects?
- When you know someone has a possible interest they become a _lead_.
- At some point a needs analyses may occur or a client may request a specific solution or product, and then convert into an _opportunity_.
- Then if you are lucky the customer may confirm the transaction in a legally binding way and the deal would be considered _closed_.
- Or the customer fails to buy, and the sales opportunity moves to _rejected_.